Let us carry your happiness

Established in 2005, hellolulu is a Hong Kong lifestyle bag brand that firmly stands by its brand mission to “Carry Happiness”. The inspiration behind the hellolulu name and its brand concept comes from our great friendship with Lulu. Other than designing products that would satisfy the needs of “carriers” both practically and aesthetically, we also aim for our bags to be just like a close buddy - one that makes us smile, accompanies us through life’s fruitful experiences, helps us carry some burden when needed, and encourages us to discover and embrace our own unique identity.

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Our Commitment to Design & Quality

In the “eyes” of hellolulu, design is the product of blending together the happy adventures, details, and experiences of everyday life. The essence of these little joys trickle their way into every single design and resulting bag at hellolulu. Besides that, all of our creations are driven by a balance of functionality, material quality, modernistic versus classic elements, vibrant colors and a good old chunk of simplicity to leave room for hellolulu-ers’ desire for self-expression through style.

Our multi-functionality and versatility was especially commended and featured on New York fashion magazine “The New York Times Style Magazine”. Since our inception over a decade ago, we have had the honor to build and share our products with a community of lifestyle enthusiasts who adore simple and practical fashion, including popular Japanese fashion brands BEAMS, United Arrows, Urban Research and so on.