Our team at Hellolulu have always admired one of Japan's greatest magazines <Fudge>, which delivers the latest scoop on fashion and lifestyle trends, with strong focus on distinctive designs from both local and global fashion brands. Besides fashion, <Fudge> also introduces readers to the unique culture, art, and music in Japan... overall a fantastic read!

So for Hellolulu's F/W 2017 collection, we specially invited the guys from <Fudge> to produce the lookbook. They took our team on a tour of Tokyo's nooks and crannies, where we captured the new collection's fit with the daily down-to-earth lifestyle of those living there. We were also lucky to have been greeted with all sorts of weather during the short stay, from sunny days to cloudy and rainy days, ultimately proving the practicality of our items. Seriously couldn't ask for a better trip! Here's a sneak peek behind the scenes for our upcoming lookbook!

 

【Happiness Tokyo Travelers 踏上快樂拍攝旅途】

 一直深得Hellolulu小隊喜愛的日本暢銷雜誌<<FUDGE>>,融合了對生活與服裝的堅持,每期的內容主要以日本潮流品牌與國際知名設計為重點,展現搭配過後的時尚特色,另外也介紹設計特別的飾品、袋款、文化、藝術、音樂等,內容豐富,是一本展現個人品味和對流行時尚有自我想法的好讀物。

 今年有機會邀得<<FUDGE>>團隊為Hellolulu於日本拍攝2017秋冬產品新相,遊走東京橫街小巷,以日常穿搭演繹新一季袋款的可塑性。拍攝期間遇上晴天、陰天、雨天,正好實測袋款在不同天氣下的功能,實現了一次完美的在地快樂旅程。

 

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